Nanotechnology—in bed with Madonna? - SafeNano, UK
If you want proof that nano is mainstream, just pick up the U.S. May edition of fashion magazine “Elle.” Sharing cover-space with Madonna is the latest article on nanotech and the beauty business.
As nanotechnology begins to rub shoulders with pop culture and awareness of its existence grows, more and more people will be asking what it can do for them, and what the down sides are. Yesterday’s hearing (focused on the reauthorization of the U.S. 21st Century Nanotechnology R&D act) asked what is needed to ensure the commercial success of nanotechnology. And the answers came through loud and clear—understand and avoid risks ahead of the game, ensure transparency, and engage people. Awareness is definitely growing. And as it does, people will want to know whether it is safe and effective.
The question is, will we have the answers?