Kerry urges funding for nanotechnology environmental safety research - Kerry Senate Office , USA
"We still don’t know the long term effects of prolonged exposure to these tiny particles and it’s in our collective interest to invest in the research that will maximize the breakthroughs of nanotechnology while protecting Americans’ health and safety.”

New Nanotech Products Hitting the Market at the Rate of 3-4 Per Week; Nanotechnology Consumer Products Are in Your Mouth and On Your Face - Project on Emerging Nanotechnologies, USA
Health and fitness items, which include cosmetics and sunscreens, represent 60 percent of inventory products. The colorful and searchable list of nanotechnology merchandise—containing everything from nanotech diamonds and cooking oil, to golf clubs and iPhones—is available free at www.nanotechproject.org/consumerproducts.
Nanoscale silver is the most cited nanomaterial used. It is found in 143 products or over 20 percent of the inventory. Carbon, including carbon nanotubes and fullerenes, is the second highest nanoscale material cited. Other nanoscale materials explicitly referenced in products are zinc (including zinc oxide) and titanium (including titanium dioxide), silica and gold.

Nanotechnology—in bed with Madonna? - SafeNano, UK
If you want proof that nano is mainstream, just pick up the U.S. May edition of fashion magazine “Elle.” Sharing cover-space with Madonna is the latest article on nanotech and the beauty business.
As nanotechnology begins to rub shoulders with pop culture and awareness of its existence grows, more and more people will be asking what it can do for them, and what the down sides are. Yesterday’s hearing (focused on the reauthorization of the U.S. 21st Century Nanotechnology R&D act) asked what is needed to ensure the commercial success of nanotechnology. And the answers came through loud and clear—understand and avoid risks ahead of the game, ensure transparency, and engage people. Awareness is definitely growing. And as it does, people will want to know whether it is safe and effective.
The question is, will we have the answers?